MUGN 355: Musical Entrepreneurship and Digital Communication

Musical Entrepreneurship and Digital Communication blends class gatherings, guest perspectives, and independent study, closely supervised by the instructor. The intensive is tailored to each student’s digital literacy and interest, and provides a framework for growth as informed, confident digital communicators.

Foundational concepts including success metrics, brand identity, audience development, accessibility, and content strategy will be applied to digital audiovisual media trends, music equity innovation, and program design and marketing. Students will use a variety of digital resources and tools and learn to identify and evaluate digital media opportunities. Students will integrate the intensive curriculum into cohesive individual digital projects that serve their personal strategies as musician, performer, educator, and arts advocate.

Assignments include readings and multimedia, written assignments, interviews, participation, presentations, and peer reviews. Some classes may take place remotely.